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AwardedAwarded 4 November 2026

2026-843 CMM LEB and Pork Evaluation

Agriculture and Horticulture Development Board · Central government

In brief

Agriculture and Horticulture Development Board awarded marketing work to Numerator UK Limited (Worldpanel by Numerator) on 4 November 2026.

The notice gives a value of £166,666 excluding VAT.

The contract runs for 6 months, starting 4 November 2026.

The buyer says it is suitable for small and medium-sized businesses.

Built from the notice's own fields. Always check the official notice before you bid.

What the notice says

Award of contract - AHDB’s marketing campaigns aim to accelerate positive attitudinal change towards British beef, lamb, dairy and pork, and ultimately drive sales. AHDB’s marketing team have done a few consumer media modelling studies over previous years. They use this information to communicate the success of campaigns to our levy payers and show the return in retail sales our campaigns have for our sector products. This information is used to inform future campaign activity and look to optimise, based on recommendations from the results of the analysis. AHDB currently has two marketing campaigns – “Let’s Eat Balanced” which covers lamb, beef and dairy (please note dairy is not going to be covered in this analysis) and “Love Pork” which covers Pork. AHDB require retail analysis for campaign results from top level categories for total beef and lamb, and total pigmeat down to specific cuts or products, such as pork mince or beef mince. Therefore, it is imperative the agency are suppliers of robust retail data.

Who won

WinnerValueDates
Numerator UK Limited (Worldpanel by Numerator) (SME)
2 bids received
£166,666
Awarded 4 November 2026

Values as the award notice gives them, excluding VAT where stated.

Timeline

  1. Tender notice · UK4, notice 094033-2026
  2. Contract award notice · UK6, notice 105496-2026

About the buyer

Agriculture and Horticulture Development BoardLast 12 months

Procurements

58

Awards

46

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From notice 094033-2026 on Find a Tender, first published 6 October 2026, last updated 6 November 2026. We last checked for changes on 6 November 2026.