AwardedAwarded 21 August 2026
Always-on’ partnership with UCAS
NHS England · NHS and health
In brief
NHS England awarded marketing work to UCAS Media Ltd on 21 August 2026.
Built from the notice's own fields. Always check the official notice before you bid.
What the notice says
Due to delays arising from administrative and operational circumstances, NHS England awarded this contract to UCAS (University and Colleges Admissions Service) commencing 25/07/2025.
The contract will focus on increasing the number of applicants to Nursing and Midwifery clinical programmes.
NHS England will submit the UK07 notice at the earliest opportunity afforded by the e-notification systems.
Awarded to UCAS as the Government's appointed provider for University and College admissions.
UCAS’s unique capabilities in real-time data insights and targeted student engagement provide an opportunity to attract diverse talent, including those pursuing apprenticeships and non-traditional career pathways. This approach also aligns with the government’s five missions, particularly:
1. Kickstarting Economic Growth: By supporting recruitment in underserved areas, the partnership fosters local economic development through high-value career opportunities.
2. Breaking Down Barriers to Opportunity: Emphasising apprenticeships and alternative career pathways ensures equitable access to NHS careers for underrepresented and disadvantaged groups.
3. Building an NHS Fit for the Future: Modernising student atrraction and recruitment through data-driven, responsive strategies ensures the NHS workforce is prepared to meet future healthcare demands.
Who won
| Winner | Value | Dates |
|---|---|---|
| UCAS Media Ltd | £576,250 | 21 May 2026 to 24 June 2026 |
| UCAS Media Ltd | £533,409 | 21 August 2026 to 19 August 2027 |
| UCAS Media Ltd | £576,250 | Awarded 6 May 2026 |
Values as the award notice gives them, excluding VAT where stated.
Timeline
- Transparency notice · UK5, notice 041406-2026
- Contract award notice · UK6, notice 041543-2026
- Contract details notice · UK7, notice 043106-2026
- Contract termination notice · UK11, notice 060577-2026
- Contract details notice · UK7, notice 080853-2026
About the buyer
NHS EnglandLast 12 months
Procurements
1187Awards
475Suppliers it has used most for marketing
- UCAS Media Ltd2 contracts
- Coventry University1 contract
- Healthcare Innovation Consortium Ltd1 contract
- Imperial College London1 contract
- Ipsos (market research) Limited1 contract
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From notice 041406-2026 on Find a Tender, first published 6 May 2026, last updated 25 August 2026. We last checked for changes on 28 September 2026.