AwardedAwarded 4 November 2025
Asthma Winter Readiness Pilot Project
NHS Norfolk and Waveney Integrated Care Board · NHS and health
In brief
NHS Norfolk and Waveney Integrated Care Board awarded IT and software work to Prescribing Services Ltd on 4 November 2025.
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What the notice says
Asthma Winter Readiness Pilot Project drives forward the previous EMBRACE (Empowering Medical Best Practice Reviews Assuring Clinical Excellence) Severe Asthma project. The aim of the project is to identify patients through risk stratification and predominantly digital review, those patients who have both the greatest potential for improvement in treatment and being at significant risk of further complication and acute hospital admissions. The Project has been endorsed by the East England. The Norfolk and Waveney ICB (NWICB) Sponsorship and Joint Working Committee has also approved the project. Stage 1 - Practice engagement and Data Sharing Agreements Norfolk and Waveney ICB will contact…Read the full description
Asthma Winter Readiness Pilot Project drives forward the previous EMBRACE (Empowering Medical Best Practice Reviews Assuring Clinical Excellence) Severe Asthma project. The aim of the project is to identify patients through risk stratification and predominantly digital review, those patients who have both the greatest potential for improvement in treatment and being at significant risk of further complication and acute hospital admissions. The Project has been endorsed by the East England. The Norfolk and Waveney ICB (NWICB) Sponsorship and Joint Working Committee has also approved the project.
Stage 1 - Practice engagement and Data Sharing Agreements
Norfolk and Waveney ICB will contact each GP practice to advise of the locally commissioned Asthma winter readiness service being delivered in the ICS. GP surgeries (acting as Data controllers) must opt-in to participate in the service. It will be made clear to practices that opting into the project will mean a summary level anonymised outcome report will be shared with Norfolk and Waveney ICB.
To participate, GP practices must complete an automated proforma (supplied by provider) for acceptance of the project and explicit consent for patient engagement. The project will be completed where appropriate under existing Data Sharing Agreements (DSA), where a DSA is not in place and practices would like to participate in the project, the provider will engage with practices to ensure a DSA is completed.
Stage 2 - Patient identification
The provider will run a bespoke search of the GP practice anonymised database; this will identify those patients eligible for the service (outlined in section 3.3). Patients identified as eligible for the asthma service (now de-anonymised) in the highest risk groups will be flagged to each participating GP practice with a request for the provider to engage directly with those patients. GP practices will at this point agree which patients will be invited for review.
Who won
| Winner | Value | Dates |
|---|---|---|
| Prescribing Services Ltd (SME) | £208,333 | Awarded 4 August 2025 4 November 2025 to 30 September 2026 |
Values as the award notice gives them, excluding VAT where stated.
Timeline
- Transparency notice · UK5, notice 062436-2025
- Contract award notice · UK6, notice 062442-2025
- Contract details notice · UK7, notice 074848-2025
About the buyer
NHS Norfolk and Waveney Integrated Care BoardLast 12 months
Procurements
92Awards
25Suppliers it has used most for IT and software
- Norfolk Community Health & Care (NHS Trust)1 contract
- Nshi Limited1 contract
- Prescribing Services Ltd1 contract
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From notice 062436-2025 on Find a Tender, first published 6 October 2025, last updated 18 November 2025. We last checked for changes on 28 September 2026.