AwardedAwarded 26 February 2026
BrandIndex and Profiles
Transport for Wales (TFW) · Local or regional public body
In brief
Transport for Wales (TFW) awarded this contract to Yougov plc on 26 February 2026.
Built from the notice's own fields. Always check the official notice before you bid.
What the notice says
Transport for Wales has awarded a contract to YouGov for the continued provision of BrandIndex and Profiles subscription services. The contract delivers continuous brand tracking, audience insight, market analysis and reporting tools that support strategic decision‑making across marketing, commercial and product development. YouGov is the only provider able to offer seamless continuity of historical datasets, methodology and reporting frameworks, making alternative market options technically incompatible. The award is therefore made as a direct award in special cases under the Procurement Act 2023.
Who won
| Winner | Value | Dates |
|---|---|---|
| Yougov plc (SME) | £240,000 | Awarded 26 February 2026 10 March 2026 to 9 February 2029 |
Values as the award notice gives them, excluding VAT where stated.
Timeline
- Transparency notice · UK5, notice 017188-2026
- Contract award notice · UK6, notice 017215-2026
- Contract details notice · UK7, notice 021713-2026
About the buyer
Transport for Wales (TFW)Last 12 months
Procurements
34Awards
27Suppliers it has used most
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From notice 017188-2026 on Find a Tender, first published 26 February 2026, last updated 11 March 2026. We last checked for changes on 28 September 2026.