AwardedAwarded 3 June 2026
Campaign Planning and Delivery & Associated Services (GCU)
Glasgow Caledonian University · Education
In brief
Glasgow Caledonian University awarded marketing work to Penna Plc on 3 June 2026.
Built from the notice's own fields. Always check the official notice before you bid.
What the notice says
The University is seeking a Contractor for campaign planning, delivery, and performance -led student recruitment.
The selected agency must demonstrate capability in delivering measurable recruitment solutions across domestic and international markets. Required expertise includes, but is not limited to:
Higher Education sector strategy
Performance marketing and media buying
AI-powered campaign planning and organisation tools
Transparent measurement and conversion tracking across all platforms
Who won
| Winner | Value | Dates |
|---|---|---|
| Penna Plc (SME) 7 bids received | £1,370,331 |
Values as the award notice gives them, excluding VAT where stated.
Timeline
- Contract notice · notice 009634-2026
- Contract award notice · notice 088561-2026
About the buyer
Glasgow Caledonian UniversityLast 12 months
Procurements
3Awards
1Suppliers it has used most for marketing
- Penna Plc1 contract
Similar open tenders
All open marketing tenders- £396kestimated
- £2.8mframework ceiling
From notice 009634-2026 on Find a Tender, first published 3 February 2026, last updated 18 September 2026. We last checked for changes on 28 September 2026.