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AwardedAwarded 14 April 2026

Changeons l'Agneau (Intebev collaboration)

Agriculture and Horticulture Development Board · Public body

In brief

Agriculture and Horticulture Development Board awarded marketing work to Interbev on 14 April 2026.

Built from the notice's own fields. Always check the official notice before you bid.

What the notice says

This collaboration aims at changing the supermarket offer for lamb in the Hauts de France ( northern region) and Grand Est and Paris Region through butchers trainings and yearly activations, through Interbev's local office. as well as a local communication agency. The aim is to reposition lamb to attract younger customers and use this collaboration as a platform to promote English lamb. This campaign also opens doors to retail regional buying shows where no foreign competitors are present. It is especially relevant now as Bluetongue has compromised French lamb production and they will rely heavily on imports.

Who won

WinnerValueDates
Interbev (SME)£125,000
15 April 2026 to 31 March 2027

Values as the award notice gives them, excluding VAT where stated.

Timeline

  1. Contract details notice · UK7, notice 033512-2026

About the buyer

Agriculture and Horticulture Development BoardLast 12 months

Procurements

57

Awards

41

Suppliers it has used most for marketing

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From notice 033512-2026 on Find a Tender, first published 14 April 2026. We last checked for changes on 28 September 2026.