Open21 days left · closes midday, Tuesday 20 October 2026

Contracts for Innovation Cymru - Reducing Missed Appointments and Improving Access to Planned Care

Betsi Cadwaladr University Health Board · NHS and health

In brief

Betsi Cadwaladr University Health Board is looking for suppliers for marketing and care work (Wales).

The estimated value is £200,000 excluding VAT.

The contract runs for 4 months, starting 16 November 2026.

The buyer says it is suitable for small and medium-sized businesses.

Bids close at midday, Tuesday 20 October 2026.

Built from the notice's own fields. Always check the official notice before you bid.

Can I win this?

Key dates

Questions by
midnight, Friday 16 October 2026
Bids by
midday, Tuesday 20 October 2026

How bids are scored

Technical 87% · Commercial 9% · Social Value 4%

Quality matters most. You can win without being the cheapest.

Competition

Usually high: a median of 12.5 bids per contract for marketing contracts in this region (from 36 awards in the last 12 months).

What the notice says

Challenge Overview Cwm Taf Morgannwg University Health Board (CTM UHB) experiences persistently high rates of missed outpatient appointments, with approximately 64,000 appointments missed over the last 12 months. These missed appointments create challenges for patients and services alike, contributing to longer waiting times, underutilised clinical capacity, financial inefficiencies and poorer patient experience. CTM estimates that missed appointments may account for approximately £9.6 million of avoidable lost value each year, representing a significant opportunity to improve both patient access and the use of NHS resources. Evidence suggests that non-attendance is often linked to a range…Read the full description
Challenge Overview Cwm Taf Morgannwg University Health Board (CTM UHB) experiences persistently high rates of missed outpatient appointments, with approximately 64,000 appointments missed over the last 12 months. These missed appointments create challenges for patients and services alike, contributing to longer waiting times, underutilised clinical capacity, financial inefficiencies and poorer patient experience. CTM estimates that missed appointments may account for approximately £9.6 million of avoidable lost value each year, representing a significant opportunity to improve both patient access and the use of NHS resources. Evidence suggests that non-attendance is often linked to a range of practical, behavioural, communication and accessibility barriers rather than a simple choice not to attend. These barriers can include challenges associated with appointment communication, transport, geography, caring responsibilities, socioeconomic factors, digital exclusion, health inequalities and service design. Contracts for Innovation Cymru (CfIC) is seeking innovative solutions that help people overcome these barriers, reducing missed appointments whilst improving access to planned care. The challenge is deliberately open and does not prescribe a particular technology, product or service. We welcome ideas from a wide range of sectors and disciplines and encourage applicants to think creatively about how attendance, access and patient experience can be improved. We are seeking innovative approaches that help reduce missed appointments and improve access to planned care. Solutions may address one or more aspects of the challenge, including but not limited to: • Appointment communication and engagement • Accessibility of information • Appointment planning and management • Behavioural approaches that encourage attendance • Identification of individuals at increased risk of non-attendance • Travel and accessibility barriers • Digital tools and services • Community-based support models • Service and pathway redesign • Data-driven approaches to improve attendance and access Applicants are encouraged to consider how different barriers interact and how solutions may support a diverse population with differing needs and circumstances. We are not seeking a predetermined solution and welcome a broad range of innovative approaches. ________________________________________ In Scope We are interested in solutions that can contribute to one or more of the following: • Improving appointment attendance and reducing missed appointments. • Improving access to planned care services. • Appointment communication and engagement. • Accessibility of information and services. • Appointment planning, scheduling and management. • Behavioural approaches that support attendance. • Identification of people at increased risk of non-attendance. • Reducing practical barriers to accessing services. • Data-driven, digital or technology-enabled approaches. • Community-based or service redesign approaches. • Improving equity of access across different populations and geographic settings. • Welsh language, accessibility and inclusive service delivery. Out of Scope We are not seeking projects that: • Focus solely on increasing demand for healthcare services. • Are primarily academic or research studies with no credible route to implementation. • Require extensive fundamental research before development can commence. • Cannot demonstrate a realistic route to adoption within health and care services. • Do not consider affordability, scalability or long-term sustainability. • Rely solely on English-language patient-facing delivery. • Seek to replace appropriate clinical oversight or professional judgement where this remains necessary. ________________________________________ Desired Outcomes Successful solutions should demonstrate potential to deliver measurable improvements in one or more of the following areas. Patients and Citizens • Improved access to planned care services • Increased appointment attendance • Improved patient experience • Reduced travel and logistical burden • Better health outcomes through more timely access to care • Fairer access irrespective of location, income or personal circumstances Staff • Improved clinic utilisation • Reduced administrative burden • More effective use of clinical time • Improved operational efficiency Health and Care Systems • Reduced DNA rates • Improved productivity and service flow • Reduced waiting times • Better use of public resources • Reduced health inequalities • Improved sustainability and environmental outcomes Potential measures of success may include attendance rates, service utilisation, waiting times, patient experience, equity measures, operational efficiency and value for money. Funding and Support Phase 1 Funding Funding Available: £200,000 total budget to support a portfolio of projects. The total funding available for the competition can change and the funders reserve the right to adjust the provisional funding allocations, i.e., should additional funding become available. Number of Projects: Current funding is available to support a portfolio of projects, dependent upon the number/quality of submissions received. Portfolio Approach Funding decisions may be made using a portfolio approach, recognising that complex challenges often require a range of complementary solutions rather than a single intervention. Consideration will be given to the overall balance of projects supported, the evidence generated and the potential for wider adoption and learning across Wales.

Should I bid?

Tick what applies to you. Nothing is saved.

How to bid

  1. Read the full notice on Find a Tender, including any tender documents it links to.
  2. Register your organisation on the Central Digital Platform (through Find a Tender) if you have not already. Suppliers need to be registered to take part in procurements under the Procurement Act 2023.
  3. Submit your bid through the buyer's e-tendering portal: sbri.simplydo.co.uk.
  4. Send clarification questions before midnight, Friday 16 October 2026.
  5. Make sure your bid arrives before midday, Tuesday 20 October 2026. Late bids are usually rejected.

Timeline

  1. Tender notice · UK4, notice 089560-2026

About the buyer

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From notice 089560-2026 on Find a Tender, first published 22 September 2026. We last checked for changes on 28 September 2026.