Creative Agency

The Procurement is for the the provision of Strategic and Creative Marketing Services, Account and Project Management and Production Services. The Agency will be responsible for the development and delivery of integrated through the line campaigns for the Customer to meet a written set of agreed KPIs and objectives. The detail of such campaigns will be defined in an agreed brief and subsequent scope of work. Campaigns could include, but are not limited to: - Annual SWR leisure campaigns, Tactical Campaigns, Commuter campaigns, Reactive campaigns. Such campaigns will comprise of multiple owned, earned and paid channels (as agreed in writing in a separate scope of work for each campaign) including, but not limited to: - TV, Radio, Email, Digital display, Website, Social media, Station Posters and on-board media. Leaflets & flyers, Press, Services supplied to include: Creative services Account and Project Management services Financial reconciliations services Production services