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Creative Campaign Development and Delivery

Department for Work & Pensions · Central government

In brief

Department for Work & Pensions has announced plans to buy marketing work. This is an early notice: there is nothing to bid on yet, but it tells you a tender may follow.

The estimated value is £15,000,000 excluding VAT.

The contract runs for 4 years, starting 14 May 2027.

The buyer says it is suitable for small and medium-sized businesses.

Built from the notice's own fields. Always check the official notice before you bid.

Can I win this?

Competition

Usually low: a median of 2 bids per contract for this buyer (from 5 awards in the last 12 months).

What the notice says

Contract for the creative development and delivery of Universal Credit and legacy benefit campaigns, Pensions campaigns, Labour Market campaigns, and Disability and Inclusion campaigns. To evolve the Authority's strategic approach to all Campaigns. To help set direction and evaluate future creative needs for the Authority's Communications Directorate. It will also require close working with our media planning and research agencies to understand our audience segmentation and marketing tasks. To ensure cost effective supply of concepts, illustration, creative photography, copywriting, post production services and any service deemed essential by the Agency or the Authority to the success of the campaign, whether that be directly or by means of subcontractors. DWP would like the market to be aware that this may be an aggregated procurement with DfE.

How to bid

  1. Read the full notice on Find a Tender, including any tender documents it links to.
  2. Register your organisation on the Central Digital Platform (through Find a Tender) if you have not already. Suppliers need to be registered to take part in procurements under the Procurement Act 2023.
  3. Follow the submission instructions in the notice; it does not name an e-tendering portal.

Timeline

  1. Pipeline notice · UK1, notice 043809-2026

About the buyer

Department for Work & PensionsLast 12 months

Procurements

168

Awards

118

Suppliers it has used most for marketing

All tenders and awards from Department for Work & Pensions

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From notice 043809-2026 on Find a Tender, first published 13 May 2026. We last checked for changes on 28 September 2026.