Open78 days left · closes 11:59pm, Tuesday 15 December 2026

CRM partner agency tender

South Western Railway Limited · Public undertaking

In brief

South Western Railway Limited is looking for suppliers for marketing work (North East, North West, Yorkshire and the Humber, East Midlands, West Midlands, East of England, London, South East, South West).

The estimated value is £1,378,656 excluding VAT.

The contract runs for 2 years, up to 4 years with extensions, starting 1 April 2027.

The buyer says it is suitable for small and medium-sized businesses.

Bids close at 11:59pm, Tuesday 15 December 2026.

Built from the notice's own fields. Always check the official notice before you bid.

Can I win this?

Key dates

Questions by: 11:59pm, Friday 25 September 2026
Bids by: 11:59pm, Tuesday 15 December 2026

How bids are scored

Quality 60% · Commercial 30% · Social Value 10%

Quality matters most. You can win without being the cheapest.

Competition

Typical: a median of 4 bids per contract for marketing contracts in this region (from 22 awards in the last 12 months).

What the notice says

SWR seeks to appoint a specialist CRM partner agency to operate as an extended team to support us in our customer marketing and leveraging the value of that in multi-channel and media activation. The focus will be on adding strategic input, journey mapping & improvement, analysis and as necessary, activation to turbo-charge our customer marketing efforts for CRM and utilisation of relevant audiences in paid media.

Should I bid?

Tick what applies to you. Nothing is saved.

Can you prepare a good bid in 78 days?Leave time for clarification questions and sign-off.
Is a contract of about £1,378,656 a size you can deliver?Buyers often check that your turnover is comfortably larger than the yearly contract value.
Can you deliver in North East, North West, Yorkshire and the Humber, East Midlands, West Midlands, East of England, London, South East, South West?Check the delivery locations in the tender documents.
Are you registered on the Central Digital Platform?You need to be registered to take part under the Procurement Act 2023.
The buyer says this suits small businesses.A good sign if you are an SME, but check the requirements.

How to bid

Read the full notice on Find a Tender, including any tender documents it links to.
Register your organisation on the Central Digital Platform (through Find a Tender) if you have not already. Suppliers need to be registered to take part in procurements under the Procurement Act 2023.
Follow the submission instructions in the notice; it does not name an e-tendering portal.
Send clarification questions before 11:59pm, Friday 25 September 2026.
Make sure your bid arrives before 11:59pm, Tuesday 15 December 2026. Late bids are usually rejected.

Timeline

11 August 2026Planned procurement notice · UK3, notice 076190-2026
22 September 2026Tender notice · UK4, notice 089497-2026

About the buyer

South Western Railway LimitedLast 12 months

Procurements

Awards

Suppliers it has used most for marketing

Field Consulting Limited1 contract
St Luke's Communications1 contract

All tenders and awards from South Western Railway Limited

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From notice 076190-2026 on Find a Tender, first published 11 August 2026, last updated 22 September 2026. We last checked for changes on 28 September 2026.