Cymru Wales Brand - Nation Marketing

Lot 1 is responsible for setting the brand and creative direction for all Cymru Wales campaigns. Acting as the central point for delivery, Lot 1 collaborates closely with Lot 2, Lot 3, in-house teams, and other suppliers to coordinate marketing efforts. This ensures that all activities adhere to established brand guidelines. Full details in the Specification.

Lot 2 provides production expertise, ensuring the creation of high-quality assets that fully realise the creative vision established in Lot 1. This includes translating strategic and conceptual ideas into compelling visual and multimedia content that aligns with the Cymru Wales brand. Lot 2 also plays a key supporting role for Lot 3, contributing to the development and delivery of digital campaign assets. Close collaboration with in-house production team and other agency partners is essential to maintain consistency, elevate production standards, and ensure all outputs reflect the brand’s ambition and identity. Full details in Specification.

Lot 3 requires expertise in digital delivery, acting as a strategic checkpoint for monitoring and enhancing digital performance across all Cymru Wales brand activity. This includes planning, purchasing, and optimising digital media campaigns to ensure maximum reach and impact. Lot 3 also offers expert guidance on emerging digital channels, tools, and opportunities, helping the Cymru Wales brand stay ahead in a fast-changing landscape. Working closely with Lot 1 and Lot 2, as well as in-house teams, Lot 3 ensures that digital execution is aligned with creative direction and production quality, driving consistent and effective brand presence across all platforms. Full details in specification.