AwardedAwarded 26 October 2026

Food and You 2: Waves 13-16

Food Standards Agency · Central government

In brief

Food Standards Agency awarded marketing and IT and software work to Ipsos (market research) Limited on 26 October 2026.

The notice gives a value of £1,100,000 excluding VAT.

The contract runs for 51 months, up to 53 months with extensions, starting 1 January 2027.

The buyer says it is suitable for small and medium-sized businesses.

Built from the notice's own fields. Always check the official notice before you bid.

What the notice says

In order to protect consumers, we need to understand their attitudes, knowledge and behaviour in relation to food. The Agency’s main source of methodologically robust and representative evidence regarding consumers’ attitudes, knowledge and behaviour in relation to food is our annual Official statistic Food and You 2 survey. This survey has an important role in measuring the FSA’s progress towards its strategic objectives, providing evidence to support FSA policy decision-making, communication campaigns and other activities as well as identifying topics for further research or action. The survey currently samples 4,000 households (including 1,000 households in both Northern Ireland and…Read the full description
In order to protect consumers, we need to understand their attitudes, knowledge and behaviour in relation to food. The Agency’s main source of methodologically robust and representative evidence regarding consumers’ attitudes, knowledge and behaviour in relation to food is our annual Official statistic Food and You 2 survey. This survey has an important role in measuring the FSA’s progress towards its strategic objectives, providing evidence to support FSA policy decision-making, communication campaigns and other activities as well as identifying topics for further research or action. The survey currently samples 4,000 households (including 1,000 households in both Northern Ireland and Wales). Since Wave 8, we have also worked with our counterparts in Food Standards Scotland, to achieve an additional 1,000 households in Scotland on an annual basis. This data is reported and published separately by Food Standards Scotland. The FSA is seeking an experienced research agency to continue delivering the FSA’s official statistic Food and You 2 annual survey, for waves 13-16 (one survey wave per year). This specification sets out key deliverables in 5 stages as follows: 1. Questionnaire development: Working with the FSA to develop the questionnaire and survey materials for Waves 13-16 2. Conducting fieldwork for Waves 13-16 including the distribution of invite letters and incentives. 3. Data processing: Processing and cleaning of the survey data 4. Production of data sets: The production of all data files and supporting documentation 5. Production of final outputs such as aggregate data tables and reports required for the project. In recent years, the FSA has produced data tables and findings reports in house. We welcome bids where data tables and reports are conducted by suppliers. More information is provided under this section.

Who won

WinnerValueDates
Ipsos (market research) Limited
4 bids received
£1,198,648
Awarded 26 October 2026

Values as the award notice gives them, excluding VAT where stated.

Timeline

  1. Tender notice · UK4, notice 072892-2026
  2. Contract award notice · UK6, notice 101121-2026

Last time this was bought

Bioavailability of Food Supplements

Awarded
4 June 2026
Value
£291,720
Contract ends
31 March 2028

Matched on Food Standards Agency, the type of work and the title; it may be a related contract rather than the same one. Check the notice to be sure.

About the buyer

Similar open tenders

All open marketing tenders
  1. Tourism Campaign - Digital Marketing

    North York Moors National ParkNorth East, North West, Yorkshire and the Humber, East Midlands, East of England, London, South West, ScotlandMarketing and communications

    Closing soon16 hours leftSuitable for SMEs

    Value not stated
  2. Tourism Campaign - OOH Marketing

    North York Moors National ParkNorth East, North West, Yorkshire and the Humber, East Midlands, East of England, London, South West, ScotlandMarketing and communications

    Closing soon16 hours leftSuitable for SMEs

    Value not stated
  3. Neville Hill 195 Heavy Maintenance Outline Designs

    Northern Trains LimitedYorkshire and the HumberPrinting, Marketing and communications

    Open10 days leftSuitable for SMEs

    £2.1mestimated
  4. Parliamentary Monitoring Services for Cafcass

    CafcassNorth East, North West, Yorkshire and the Humber, East Midlands, West Midlands, East of England, London, South East, South WestManagement consultancy, Marketing and communications

    Open12 days leftSuitable for SMEsSmall contract

    £51kestimated
  5. Marketing, Advertising and Media Buying Services - Wirral Met College

    Wirral Metropolitan CollegeNorth East, North West, Yorkshire and the Humber, East Midlands, West Midlands, East of England, London, South East, South WestMarketing and communications

    Open17 days leftSuitable for SMEsSmall contract

    £92kestimated

From notice 072892-2026 on Find a Tender, first published 31 July 2026, last updated 26 October 2026. We last checked for changes on 26 October 2026.