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AwardedAwarded 11 May 2026

Food supplements Market insight

Food Standards Agency · Central government

In brief

Food Standards Agency awarded marketing and research work to I.f.f Research Limited on 11 May 2026.

The notice gives a value of £90,000 excluding VAT.

The contract runs for 11 months, up to 1 year with extensions, starting 1 May 2026.

The buyer says it is suitable for small and medium-sized businesses.

Built from the notice's own fields. Always check the official notice before you bid.

What the notice says

Suppliers are invited to carry out a comprehensive programme of consumer behaviour and market insight research into the use of food supplements across the United Kingdom. The purpose of this work is to develop a robust, current understanding of consumer motivations, usage patterns, purchasing behaviours, and drivers of emerging trends in the food supplements sector. The findings will support the FSA in shaping future policy direction, targeting regulatory activity, prioritising workflow, and informing risk assessment processes relating to food supplements. This project is split into two areas: 1. Market insights 2. Consumer insights questionnaire

Who won

WinnerValueDates
I.f.f Research Limited (SME)£87,321
11 May 2026 to 31 March 2027

Values as the award notice gives them, excluding VAT where stated.

Timeline

  1. Tender notice · UK4, notice 018460-2026
  2. Contract details notice · UK7, notice 043213-2026

About the buyer

Food Standards AgencyLast 12 months

Procurements

62

Awards

47

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From notice 018460-2026 on Find a Tender, first published 2 March 2026, last updated 11 May 2026. We last checked for changes on 28 September 2026.