AwardedAwarded 20 March 2026
Google Analytics Renewal
University of Portsmouth Higher Education Corporation · Education
In brief
University of Portsmouth Higher Education Corporation awarded IT and software work to Serpico Marketing Solutions Ltd on 20 March 2026.
Built from the notice's own fields. Always check the official notice before you bid.
What the notice says
The University intends to enter into a two-year contract for the renewal of its Google Analytics 4 (GA4) enterprise licence, including ongoing support services. GA4 is a business‑critical web analytics platform used across the University's public‑facing websites and digital marketing channels to provide unsampled performance reporting, stakeholder dashboards, and integrated reporting with existing systems such as Salesforce and the Google Marketing Cloud.
The contract will ensure continuity of service, data integrity, and interoperability with the University's established analytics infrastructure. The services will be provided via an approved Google reseller under an educational pricing arrangement. The contract has a value of £74,400 over two years.
Who won
| Winner | Value | Dates |
|---|---|---|
| Serpico Marketing Solutions Ltd (SME) | £74,400 | 1 April 2026 to 31 March 2028 |
Values as the award notice gives them, excluding VAT where stated.
Timeline
- Contract details notice · UK7, notice 039348-2026
About the buyer
University of Portsmouth Higher Education CorporationLast 12 months
Procurements
94Awards
70Suppliers it has used most for IT and software
- Academia Ltd8 contracts
- Virtus 7 Ltd2 contracts
- Aptem Ltd1 contract
- Education Software Solutions Ltd1 contract
- European Electronique Ltd1 contract
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From notice 039348-2026 on Find a Tender, first published 29 April 2026. We last checked for changes on 28 September 2026.