AwardedAwarded 14 July 2026
Media Buying & Planning Services
Department for Work & Pensions · Central government
In brief
Department for Work & Pensions awarded marketing work to Wavemaker Limited on 14 July 2026.
Built from the notice's own fields. Always check the official notice before you bid.
What the notice says
The Media Buying element of this contract purchases the advertising space on either TV, Radio, digital channels, newspaper etc. The Media Planning element Provision of Media Planning Services including identification of best Media Channels and Messaging.
Who won
| Winner | Value | Dates |
|---|---|---|
| Wavemaker Limited | £95,000,000 | Awarded 1 January 2026 14 July 2026 to 13 June 2030 |
Values as the award notice gives them, excluding VAT where stated.
Timeline
- Contract award notice · UK6, notice 050198-2026
- Contract details notice · UK7, notice 075340-2026
Last time this was bought
Transitional Arrangement - Media Buying
- Won by
- Wavemaker Limited
- Awarded
- 26 May 2026
- Value
- £958,000
- Contract ends
- 13 July 2026
Matched on Department for Work & Pensions, the type of work and the title. Check the notice to be sure.
About the buyer
Department for Work & PensionsLast 12 months
Procurements
167Awards
117Suppliers it has used most for marketing
- Tag Europe Limited2 contracts
- Wavemaker Limited2 contracts
- Richard Dorsett Research Ltd1 contract
- SS Studio Ltd1 contract
Similar open tenders
All open marketing tenders- £396kestimated
- £300kframework ceiling
- £900kestimated
- £75kframework ceiling
- £1.3bnframework ceiling
From notice 050198-2026 on Find a Tender, first published 28 May 2026, last updated 7 August 2026. We last checked for changes on 28 September 2026.