Welsh Government Media Services

A media monitoring service is required to ensure that that Client has a clear grasp on how the media and stakeholders view the strategic direction of the Welsh Government. The Contract will be utilised for both continuous Media Monitoring and ad-hoc monitoring on individual campaigns. It may also be required for media evaluation. This contract will initially service five departments across Welsh Government although this may change during the life of the contract. Each Client will provide individual lists of key words for media monitoring across all platforms. The departments and teams requiring this type of service will have a series of both crosscutting and specific requirements. The contract may also be used by Welsh Government Sponsored Bodies. Key tasks include: An awareness of future trends, forthcoming replacement, and new publications A thorough understanding of the media in general Ability to digest and disseminate the required information in the most suitable way As part of the departmental requirements the Contractor may be required to provide a media evaluation service additional to the press cutting requirements. This may include the synthesis of Welsh Government media coverage across the board, for example using key words, messages and spokespeople, and monthly tracking of on-going themes by media type, volume, ‘opportunities to see’ and tone. Individual projects will be discussed with a representative of the Client. Ability to undertake monitoring and evaluation of Welsh language media is an essential requirement. Bilingual reports may also be required. The client does not guarantee any level of work. The successful bidder should have the scope to cope with all departmental work plus ad hoc campaign requirements for monitoring. All ad-hoc work will be given to the Contractor in the form of a brief similar to those at Annexes A-E the size and requirements of the individual team projects will vary. Daily summaries of Welsh Language media must be available in both Welsh and English.

Journalist Database – to include Welsh, UK and International News Media, including specialist and industry news. Press, TV, radio and online. Ability to create mailing lists for press releases using the database, including by Welsh local, Welsh national, UK local and UK national and speciality / subject area. Ability to log, store, and search interactions with journalists and statements issued. Ability to create own category tags to help search for interactions and statements. Ability to issue bilingual (English and Welsh) press releases, including photos and storing photos, and track them. With an option of a newsroom that journalists can access to download materials. Ability to produce reports on activity (press releases and statements issued) by category tags, users and media outlets. Ability to produce reports of statements or press releases by category tags or users. Training for all new users. Phone line, email or online chat support for system users in office hours. Importing of historical data into new system.

Provision of media forward planning information which can be searched and viewed by date and category. Ability to create weekly grids, which can be edited and share between users. Ability to plot longer term campaigns alongside weekly activity. Ability to create and download grids and reports by tag categories and dates. Training for all new users. Phone line, email or online chat support for system users in office hours. Importing of historical data into new system.