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AwardedAwarded 21 October 2026

Qualitative exploration of language used about, and to, AI chatbots, perceptions of trust, and reported media literacy behaviours

Ofcom · Local or regional public body

In brief

Ofcom awarded marketing work to Magenta Research Ltd on 21 October 2026.

The notice gives a value of £85,536 excluding VAT.

The contract runs for 6 months, starting 5 November 2026.

The buyer says it is suitable for small and medium-sized businesses.

Built from the notice's own fields. Always check the official notice before you bid.

What the notice says

Delivery of a qualitative research project on the exploration of language used about, and to, AI chatbots, perceptions of trust, and reported media literacy behaviours.

Who won

WinnerValueDates
Magenta Research Ltd (SME)£85,536
Awarded 21 October 2026

Values as the award notice gives them, excluding VAT where stated.

Timeline

  1. Contract award notice · notice 779081a4-c909-421f-8695-aa6702b34972-920762

About the buyer

OfcomLast 12 months

Procurements

70

Awards

52

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From notice 779081a4-c909-421f-8695-aa6702b34972-920762 on Contracts Finder, first published 6 November 2026. We last checked for changes on 6 November 2026.