AwardedAwarded 24 February 2026
Research: Consumer Insights Tracker
Food Standards Agency · Central government
In brief
Food Standards Agency awarded marketing and research work to Yougov plc on 24 February 2026.
The notice gives a value of £219,000 excluding VAT.
The contract runs for 3 years, starting 1 April 2026.
The buyer says it is suitable for small and medium-sized businesses.
Built from the notice's own fields. Always check the official notice before you bid.
What the notice says
The Food Standards Agency (FSA) has awarded a contract for the delivery of the Consumer Insight Tracker. The FSA has been conducting monthly surveys with consumers (the Consumer Insights Tracker) since the start of the Covid-19 pandemic in April 2020. The surveys have evolved over time to meet emerging needs. The contract will deliver the FSA’s Consumer Insights Tracker for the next 3 years (with annual break clauses). The supplier will be responsible for all aspects of the project, including recruitment, sampling, logistics and project management.
Who won
| Winner | Value | Dates |
|---|---|---|
| Yougov plc 5 bids received | £219,000 | Awarded 19 December 2025 1 April 2026 to 31 March 2029 |
Values as the award notice gives them, excluding VAT where stated.
Timeline
- Tender notice · UK4, notice 066051-2025
- Contract award notice · UK6, notice 004537-2026
- Contract details notice · UK7, notice 017265-2026
About the buyer
Food Standards AgencyLast 12 months
Procurements
18Awards
12Suppliers it has used most for marketing
- Ipsos (market research) Limited1 contract
- Numerator UK Limited1 contract
- The Social Agency/Basis Social Limited1 contract
- Yougov plc1 contract
Similar open tenders
All open marketing tenders- £50kestimated
- Value not stated
- £60kestimated
- £226kestimated
- £30kestimated
From notice 066051-2025 on Find a Tender, first published 16 October 2025, last updated 26 February 2026. We last checked for changes on 27 September 2026.