AwardedAwarded 23 March 2026

Social Mobility Commission - Qualitative research understanding the experiences of NEETs in Blackpool

Social Mobility Commission · Central government

In brief

Social Mobility Commission awarded marketing work to IFF Research Limited on 23 March 2026.

The notice gives a value of £80,000 excluding VAT.

The contract runs for 7 months, up to 13 months with extensions, starting 9 February 2026.

The buyer says it is suitable for small and medium-sized businesses.

Built from the notice's own fields. Always check the official notice before you bid.

What the notice says

The Social Mobility Commission is interested in conducting research to understand the lived experiences of young people who are NEET (Not in Education, Employment, or Training), the factors that lead to them becoming and remaining NEET, and the barriers to effective support. Our motivation stems from wanting to understand how and why risk factors interact, and understanding the interaction between structural and individual factors areas of concern. This also aligns with the Social Mobility Commission's place-based and local-insight led approach because a one-size-fits-all national policy towards social mobility does not consider specific regional barriers or issues. Existing quantitative…Read the full description
The Social Mobility Commission is interested in conducting research to understand the lived experiences of young people who are NEET (Not in Education, Employment, or Training), the factors that lead to them becoming and remaining NEET, and the barriers to effective support. Our motivation stems from wanting to understand how and why risk factors interact, and understanding the interaction between structural and individual factors areas of concern. This also aligns with the Social Mobility Commission's place-based and local-insight led approach because a one-size-fits-all national policy towards social mobility does not consider specific regional barriers or issues. Existing quantitative research offers a robust understanding of the scale, trends, and key risk factors for NEETs, but it highlights a growing and evolving challenge. The scale is significant. As of September 2025, an estimated 946,000 16-24 year-olds in the UK are NEET, representing 12.7% of this age group and a notable rise since 2021. The growth is being primarily driven by a shift towards economic inactivity, often due to sickness or disability, which now accounts for roughly three in five NEETs. Crucially, national trends mask considerable local variation, with high-risk areas such as the North East England (15%) and Blackpool, underscoring the need for a place-based approach to research. Blackpool, in particular stands out as an acute example of this place-based challenge due to the high intensity and confluence of social mobility barriers that amplify the risk of young people becoming NEET. Its weak local labour market, reliant on a seasonal service sector, is evidenced by high economic inactivity (28.4% for 16-64 year olds) and high unemployment-related benefit claims. This is compounded by significant underlying risk factors: the NEET rate for 16-17 year-olds is estimated at 8.9% (compared to the English rate of 5.6%), educational attainment is low (GCSE Attainment 8 score of 34.8% vs. national 46.1%), a high proportion of disabled residents and unpaid carers, and it has nearly three times the national average of looked after children. These intersecting, compounding factors make it an area which the Commission wants to initially focus on for in-depth, place-based research. Beyond geography, the NEET population is diverse, but disproportionately represented by certain characteristics, including older NEETs (18-24 year olds), young people with disabilities (29% NEET rate), and those with low educational qualifications. Indeed, research has underlined that risk factors are often interrelated and compounding, meaning factors like low qualifications, disability, and socioeconomic background significantly increase the likelihood of a young person becoming NEET. However, there are key gaps in the research: - There is a need for qualitative research to explore the subjective lived experiences of being NEET, particularly how complex, co-occurring, and compounding factors (e.g. education, local labour market, family background, mental and physical health) contribute at the individual and local level. - Existing qualitative work is often limited by a conceptual or individualistic focus (e.g., self-perception or self-determination) and has not adequately applied a social mobility lens. This leaves a critical gap in understanding the interaction between individual circumstances and broader structural factors. - Some significant sub-groups, such as older NEETs (18-24), young men, and disabled individuals, remain understudied. - Research needs to provide rich contextual insights between different high-risk areas and offer a more in-depth consideration of the impact of regional/local labour markets (e.g. in Blackpool or North East England). - There is limited understanding of effective protective factors, social support, and structural systems. - There is a lack of co-produced, participatory research with NEET young people. Combined with this, the policy context surrounding NEETs offers an opportunity for the research to contribute meaningfully to wider discussions on the topic. These include, the Get Britain Working White Paper, the launch of national Trailblazer schemes, the Millburn Review into youth inactivity all makes this a pertinent time to build understanding of lived experiences of NEET young people, and inform interventions.

Who won

WinnerValueDates
IFF Research Limited (SME)£75,579
23 March 2026 to 31 August 2026

Values as the award notice gives them, excluding VAT where stated.

Timeline

  1. Preliminary market engagement notice · UK2, notice 080395-2025
  2. Tender notice · UK4, notice 000489-2026
  3. Tender notice · UK4, notice 000490-2026
  4. Tender notice · UK4, notice 004771-2026
  5. Contract details notice · UK7, notice 028051-2026

About the buyer

Procurements

2

Awards

2

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From notice 080395-2025 on Find a Tender, first published 7 December 2025, last updated 26 March 2026. We last checked for changes on 27 September 2026.