AwardedAwarded 21 May 2026
Strategic Brand Guardianship
Transport for Wales (TFW) · Local or regional public body
In brief
Transport for Wales (TFW) awarded marketing and consultancy work to Uned Stuido on 21 May 2026.
The notice gives a value of £6,000,000 excluding VAT.
The contract runs for 53 months, starting 1 June 2026.
The buyer says it is suitable for small and medium-sized businesses.
Built from the notice's own fields. Always check the official notice before you bid.
What the notice says
Transport for Wales (TfW) has appointed a strategic Brand Guardianship agency to support the continued development, evolution, activation and governance of its multimodal, bilingual and distinctive brand.
The successful supplier will provide expert insight and strategic leadership to help TfW strengthen and elevate its brand at a pivotal stage in its development, ensuring consistency, creativity and measurable impact across all physical and digital touchpoints. Services will support the delivery of TfW’s long‑term brand strategy and contribute to the organisation’s vision of becoming Wales’ favourite way to travel.
Core services include (but not limited to):
- Strategic brand direction, evolution and innovation
- Branded customer experience development
- Brand guardianship, governance and standards
- Creative development and brand activation
- Strategic expertise, insight and cross‑agency collaboration
Who won
| Winner | Value | Dates |
|---|---|---|
| Uned Stuido (SME) | £6,000,000 | 1 June 2026 to 31 May 2030 |
Values as the award notice gives them, excluding VAT where stated.
Timeline
- Pipeline notice · UK1, notice 080210-2025
- Preliminary market engagement notice · UK2, notice 000231-2026
- Preliminary market engagement notice · UK2, notice 001625-2026
- Contract details notice · UK7, notice 066031-2026
About the buyer
Transport for Wales (TFW)Last 12 months
Procurements
34Awards
27Suppliers it has used most for marketing
- Uned Stuido1 contract
Similar open tenders
All open marketing tenders- £70kestimated
- £500kframework ceiling
- £300kestimated
- £130kestimated
- £300kestimated
From notice 080210-2025 on Find a Tender, first published 5 December 2025, last updated 14 July 2026. We last checked for changes on 28 September 2026.