AwardedAwarded 7 September 2026
Supply and Maintenance of Bus Shelters with Advertising Opportunities
Reading Borough Council · Local authority
In brief
Reading Borough Council awarded marketing work to Jcdecaux UK Limited on 7 September 2026.
The notice gives a value of £2,000,000 excluding VAT.
The contract runs for 15 years, up to 18 years with extensions, starting 23 March 2026.
Built from the notice's own fields. Always check the official notice before you bid.
What the notice says
Reading Borough Council (The Council) is looking to appoint a Supplier (The Supplier) to supply, install and maintain its estate of bus shelters and where suitable freestanding digital advertising units (FSUs) and potentially other street furniture capable of integrating advertising displays.
Who won
| Winner | Value | Dates |
|---|---|---|
| Jcdecaux UK Limited 2 bids received | £2,200,000 | Awarded 13 February 2026 7 September 2026 to 1 July 2042 |
Values as the award notice gives them, excluding VAT where stated.
Timeline
- Tender notice · UK4, notice 069688-2025
- Tender notice · UK4, notice 070876-2025
- Tender notice · UK4, notice 080073-2025
- Contract award notice · UK6, notice 013494-2026
- Contract details notice · UK7, notice 090494-2026
About the buyer
Reading Borough CouncilLast 12 months
Procurements
55Awards
27Suppliers it has used most for marketing
- Jcdecaux UK Limited1 contract
Similar open tenders
All open marketing tenders- £30kestimated
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From notice 069688-2025 on Find a Tender, first published 30 October 2025, last updated 24 September 2026. We last checked for changes on 28 September 2026.