AwardedAwarded 13 May 2026
Understanding BSL Users Experiences of Access Services on TV and VoD platforms
Ofcom · Local or regional public body
In brief
Ofcom awarded marketing work to Open Inclusion Limited on 13 May 2026.
Built from the notice's own fields. Always check the official notice before you bid.
What the notice says
The main objective for this research is to explore and understand BSL users’ experiences and preferences for access services across VoD and linear TV. In more detail, this includes: • Explore the different types of services currently used, and understand preferences for particular services (i.e. linear TV/ BVoD/ SVoD) o How do these preferences vary and why? E.g. by genre or by viewing preferences • Explore and understand practical experiences of watching programmes with access services, including understanding access to sign-presented or sign-interpreted programming • Explore and understand satisfaction with provision of BSL and other relevant access services across linear TV and VoD,…Read the full description
The main objective for this research is to explore and understand BSL users’ experiences and preferences for access services across VoD and linear TV.
In more detail, this includes:
• Explore the different types of services currently used, and understand preferences for particular services (i.e. linear TV/ BVoD/ SVoD)
o How do these preferences vary and why? E.g. by genre or by viewing preferences
• Explore and understand practical experiences of watching programmes with access services, including understanding access to sign-presented or sign-interpreted programming
• Explore and understand satisfaction with provision of BSL and other relevant access services across linear TV and VoD, including preferences for sign-presented or sign-interpreted programming
o Do audiences have different preferences for sign-presented or sign-interpreted programming? Do these vary by e.g. genre, types of programme, type of service? Are there circumstances in which the relevant audiences prefer subtitles?
• Understanding audiences’ expectations for future provision of access services
o What would they like to see change?
o What could providers do to improve access services?
• Explore audiences understanding of the current regulatory landscape around access services on linear TV and VoD services, including understanding of funding arrangements
• Explore the relationships between BSL programming and signing more broadly, seeking to understand the impact for audiences on the cultural landscape and BSL community as well as implications for current demand on professional BSL interpreters.
Who won
| Winner | Value | Dates |
|---|---|---|
| Open Inclusion Limited (SME) | £83,899 | 13 May 2026 to 30 November 2026 |
Values as the award notice gives them, excluding VAT where stated.
Timeline
- Contract details notice · UK7, notice 069239-2026
About the buyer
OfcomLast 12 months
Procurements
70Awards
52Suppliers it has used most for marketing
- IFF Research Limited1 contract
- Ipsos MORI1 contract
- Magenta Research Ltd1 contract
- Open Inclusion Limited1 contract
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From notice 069239-2026 on Find a Tender, first published 22 July 2026. We last checked for changes on 28 September 2026.