AwardedAwarded 15 February 2026
Water Efficiency Campaign (WEC)
Affinity Water Limited · Private utility
In brief
Affinity Water Limited awarded marketing work to 23red Limited on 15 February 2026.
Built from the notice's own fields. Always check the official notice before you bid.
What the notice says
We are pleased to announce the 23red WEC Collective has been appointed as the delivery body to lead the Water Efficiency Campaign (WEC) for England and Wales.
Water efficiency in England and Wales is at a critical juncture. We're using more water than nature can replace and as our population grows and climate change persists, there is growing pressure on our water supply.
The 23red WEC Collective, a consortium of organisations will design and deliver a nationwide behaviour-change campaign to help households and businesses build positive, year-round water-saving behaviours.
This appointment follows a competitive procurement process led by Ofwat, working with the water companies, the Environment Agency (EA) and Defra.
Who won
| Winner | Value | Dates |
|---|---|---|
| 23red Limited | £75,000,000 | Awarded 1 December 2025 15 February 2026 to 31 March 2030 |
Values as the award notice gives them, excluding VAT where stated.
Timeline
- Contract award notice · UK6, notice 080375-2025
- Contract details notice · UK7, notice 024303-2026
About the buyer
Affinity Water LimitedLast 12 months
Procurements
15Awards
4Suppliers it has used most for marketing
- 23red Limited1 contract
Similar open tenders
All open marketing tenders- Value not stated
- Value not stated
- £23mframework ceiling
- £51kestimated
- £120kestimated
From notice 080375-2025 on Find a Tender, first published 5 December 2025, last updated 17 March 2026. We last checked for changes on 28 September 2026.