WGCD Media Buying, Integrated Marketing Campaigns and PR Services Framework Agreement
Llywodraeth Cymru / Welsh Government · Central government
In brief
Llywodraeth Cymru / Welsh Government has cancelled this procurement.
It is a framework worth up to £82,000,000 excluding VAT: the most the buyer expects to spend across all suppliers, not one contract.
It is split into 2 lots, so a supplier can bid for part of the work.
The buyer says it is suitable for small and medium-sized businesses.
Built from the notice's own fields. Always check the official notice before you bid.
What the notice says
Lots
| Lot | Trade | Value |
|---|---|---|
| Media Buying Services 1 April 2026 to 31 March 2030 What this lot coversProvision of services for the planning, buying, measurement and evaluation of media space across multiple channels, and the placing of adverts, Public and Legal Notices and recruitment advertising in the chosen media, with the provision of basic design and typesetting. | Marketing and communications | £9,500,000 |
| Integrated Marketing Campaigns and PR Services 1 April 2026 to 21 March 2030 What this lot coversSuccessful Framework Suppliers will be required to provide Customer Organisations access to full-service agencies capable of providing strategic advice, creative solutions, and campaign management from insight work and concept creation, through to execution, implementation, measurement and evaluation. Expert advice on appropriate media channels, and planning, buying, measurement and evaluation of media space. Experienced and skilled PR specialists for specific campaigns and ongoing PR support. | Marketing and communications | £40,000,000 |
Who won
| Winner | Lot | Value | Dates |
|---|---|---|---|
| Golley Slater (SME) 6 bids received | Media Buying Services | £32,000,000 | Awarded 11 June 2026 |
| Energy Saving Trust Enterprises Limited Cowshed (SME) Golley Slater (SME) SBW Advertising LTD (SME) Equinox (SME) reTHINK PR & Marketing (SME) Freshwater (SME) jamjar PR (SME) The Folk Group Ltd (SME) Four Agency Worldwide Limited 24 bids received | Integrated Marketing Campaigns and PR Services | £50,000,000 | Awarded 11 June 2026 |
Values as the award notice gives them, excluding VAT where stated.
Timeline
- Tender notice · UK4, notice 076225-2025
- Contract award notice · UK6, notice 055774-2026
- Contract award notice · UK6, notice 059148-2026
- Procurement termination notice · UK12, notice 060892-2026
About the buyer
Procurements
194Awards
121Suppliers it has used most for marketing
- Cowshed2 contracts
- Golley Slater2 contracts
- Alaw1 contract
- Alma Economics1 contract
- Atebol Cyfyngedig1 contract
Similar open tenders
All open marketing tenders- £70kestimated
- £500kframework ceiling
- £300kestimated
- £130kestimated
- £300kestimated
From notice 076225-2025 on Find a Tender, first published 21 November 2025, last updated 29 June 2026. We last checked for changes on 28 September 2026.