AwardedAwarded 21 January 2026
AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase.
Agriculture and Horticulture Development Board · Public body
In brief
Agriculture and Horticulture Development Board awarded marketing work to Asda Stores Limited, Tesco and Morrisons Groceries and 6 others on 21 January 2026.
Built from the notice's own fields. Always check the official notice before you bid.
What the notice says
To promote AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase. Key campaigns throughout the year include Lets Eat Balanced, Love Lamb week, Love Pork campaigns, Great British Beef Week & positive health messaging activity. Historically and for 2026- 2027 areas that AHDB will be purchasing include:
Recipe static and tear off leaflets, aisle fins and flags & other in fixture promotion, Digital promotion mechanics (banners, featured product space, digital ads), retailer magazine advertorials, On pack stickers. This activity links the wider consumer marketing campaign(s) to point of purchase, increasing
recognition and likelihood to purchase
Who won
| Winner | Value | Dates |
|---|---|---|
| Asda Stores Limited | £78,703 | Awarded 21 January 2026 |
| Tesco | £78,703 | Awarded 21 January 2026 |
| Morrisons Groceries Morrisons Groceries | £78,703 | Awarded 21 January 2026 |
| Sainsburys Supermarkets | £78,703 | Awarded 21 January 2026 |
| Waitrose Limited | £78,703 | Awarded 21 January 2026 |
| Co-Op Wholesale Limited Co-Op Wholesale Limited | £78,703 | Awarded 21 January 2026 |
| ALDI Supermarket | £78,703 | Awarded 21 January 2026 |
| Lidl | £78,703 | Awarded 21 January 2026 |
| Marks and Spencer | £78,703 | Awarded 21 January 2026 |
Values as the award notice gives them, excluding VAT where stated.
Timeline
- Transparency notice · UK5, notice 004680-2026
- Contract award notice · UK6, notice 005180-2026
About the buyer
Agriculture and Horticulture Development BoardLast 12 months
Procurements
57Awards
41Suppliers it has used most for marketing
- Sprout Social UK Ltd2 contracts
- ALDI Supermarket1 contract
- Agence IF1 contract
- Asda Stores Limited1 contract
- China Britain Business Council1 contract
Similar open tenders
All open marketing tenders- Value not stated
- £60kestimated
- £540kestimated
- £817kframework ceiling
- £150kestimated
From notice 004680-2026 on Find a Tender, first published 20 January 2026, last updated 21 January 2026. We last checked for changes on 28 September 2026.