Marketing Design & Creative Services Framework at Imperial War Museums (IWM)
Imperial War Museums · Central government
In brief
Imperial War Museums is looking for suppliers for consultancy and marketing work (UK-wide).
It is a framework worth up to £816,664 excluding VAT: the most the buyer expects to spend across all suppliers, not one contract.
It is split into 7 lots, so a supplier can bid for part of the work.
The buyer says it is suitable for small and medium-sized businesses.
Bids close at midday, Wednesday 30 September 2026.
Built from the notice's own fields. Always check the official notice before you bid.
Can I win this?
Key dates
- Bids by
- midday, Wednesday 30 September 2026
How bids are scored
Technical Evaluation 70% · Cost 20% · Social Value 10%
Quality matters most. You can win without being the cheapest.
Competition
Usually high: a median of 8 bids per contract for this buyer (from 19 awards in the last 12 months).
Framework
Winning puts you on a list of suppliers the buyer can call on; it does not guarantee work. The £816,664 is the most the buyer expects to spend across all suppliers over the framework's life, not one contract.
What the notice says
The marketing department at IWM seeks to establish a new Framework Agreement for the provision of marketing design and creative services, including creative ideation, graphic design, art working, video production, photography, illustration, and copywriting. The Framework will consist of multiple Lots, as detailed below (with respective estimated value for each Lot over the four years of the Agreement): •Lot 1 – Advertising and Brand Campaign Ideation and Design (£520,000) •Lot 2 – Print Design and Art Working (£80,000) •Lot 3 – Digital Design and Art Working (£100,000) •Lot 4 – Copywriting (£40,000) •Lot 5 – Illustration (£40,000) •Lot 6 – Video Production (£150,000) •Lot 7 – Photography…Read the full description
Should I bid?
Tick what applies to you. Nothing is saved.
How to bid
- Read the full notice on Find a Tender, including any tender documents it links to.
- Register your organisation on the Central Digital Platform (through Find a Tender) if you have not already. Suppliers need to be registered to take part in procurements under the Procurement Act 2023.
- Submit your bid through the buyer's e-tendering portal: www.delta-esourcing.com.
- Make sure your bid arrives before midday, Wednesday 30 September 2026. Late bids are usually rejected.
Lots
| Lot | Trade | Value |
|---|---|---|
| Advertising and Brand Campaign Ideation and Design 7 November 2026 to 6 November 2029 What this lot coversCreative agencies who can cover the full creative process from ideation and concept development through to design, art working and final delivery of outputs and design files. | Management consultancy, Marketing and communications | £433,333 |
| Print Design and Art Working 7 November 2026 to 6 September 2029 What this lot coversGraphic designers who can provide design and art working services for the production of printed marketing assets for a range of IWM campaigns. This is likely to involve using existing artwork/assets supplied by IWM to create print materials or templates such as posters and press ads. | Printing | £66,666 |
| Digital Design and Art Working 7 November 2026 to 6 November 2029 What this lot coversGraphic designers who can provide design and art working services for the production of static and animated digital marketing assets for IWM campaigns to use across a range of digital channels. | Printing | £83,333 |
| Copywriting 7 November 2026 to 6 November 2029 What this lot coversCopywriters who can write compelling audience-informed copy for use across printed and digital marketing materials and campaigns, ranging from straplines to longer-form body copy for webpages, informed by IWM’s new tone of voice guidelines and audience segmentation. | Marketing and communications, Leisure, culture and events | £33,333 |
| Illustration 7 November 2026 to 6 November 2029 What this lot coversIllustrators who can produce illustrations for use across marketing materials and assets, from creative ideation to development. Usage may range from lead creatives for exhibitions and programming, to graphic characters and elements to be used across IWM's website and in digital advertising content. | Printing | £33,333 |
| Video Production 7 November 2026 to 6 November 2029 What this lot coversFilm and video production Potential Providers who can provide filming and editing services for the production of video trailers including on-site filming across IWM branches. Potential Providers will work with IWM’s marketing team to develop storyboards, filming and editing footage into multiple video outputs for use across various channels. | Leisure, culture and events | £125,000 |
| Photography 7 November 2026 to 6 November 2029 What this lot coversPhotographers who can capture and edit marketing stills photography including on-site across IWM branches. Potential Providers will work with IWM’s marketing team to developing storyboards and photography briefs, providing edited photos for use across various channels. | — | £41,666 |
Timeline
- Tender notice · UK4, notice 082057-2026
About the buyer
Procurements
48Awards
31Suppliers it has used most for consultancy
- Pick Everard2 contracts
- Tetra Tech Limited2 contracts
- 6b Digital Ltd1 contract
- Architype1 contract
- Artelia Projects UK Limited1 contract
Similar open tenders
All open consultancy tenders- £125kestimated
- Value not stated
- £4.12mestimated
- £1.3bnframework ceiling
- £60kestimated
From notice 082057-2026 on Find a Tender, first published 28 August 2026. We last checked for changes on 28 September 2026.