TenderOppsIndependent tender search
AwardedAwarded 11 February 2026

Audience Segmentation Refresh UID 120

Historic England · Central government

In brief

Historic England awarded marketing work to Morris Hargreaves McIntyre on 11 February 2026.

The notice gives a value of £30,000 excluding VAT.

The contract runs for 2 months, starting 26 January 2026.

Built from the notice's own fields. Always check the official notice before you bid.

What the notice says

Historic England last refreshed its audience segmentation system in 2021, to enable wider application across the organisation and to better align with digital and professional audiences. The segmentation system is now embedded into the work Historic England does across public engagement and communications. We have also shared the segments with other arts, culture and heritage organisations as a tool to support inclusive audience engagement as part of our sector leadership role. Four years on, both society and Historic England’s Strategic Priorities have evolved. We are looking for an agency to refresh the data our segments are built on, to ensure our segments are up to date both societally and organisationally, and align with Government Communication Service (GCS) principles for effective, evidence-based communications and behavioural insight.

Who won

WinnerValueDates
Morris Hargreaves McIntyre£30,000
11 February 2026 to 14 April 2026

Values as the award notice gives them, excluding VAT where stated.

Timeline

  1. Tender notice · UK4, notice 082957-2025
  2. Contract details notice · UK7, notice 012804-2026

About the buyer

Historic EnglandLast 12 months

Procurements

107

Awards

72

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All tenders and awards from Historic England

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From notice 082957-2025 on Find a Tender, first published 15 December 2025, last updated 12 February 2026. We last checked for changes on 28 September 2026.