Branding Strategy Consultation - Museum of Hartlepool - Tides of Change

Hartlepool Borough Council (HBC) Museum and Gallery Team are seeking a qualified and experienced brand consultant / agency as part of the 'Tides of Change: Revitalising the Museum of Hartlepool and PS Wingfield Castle' project. The agency will, using primary and secondary market research and consultation, prepare a plan for the systematic development of the brand in line with the business objectives. Tenderers are required to provide a fee proposal for a brand strategy. The strategy should be developed with key target markets in mind. These will include: • Local Residents • Day Visitors from across Tees Valley • Tourists beyond an hour drive time • Educational Visits • Special Interest Groups