AwardedAwarded 14 April 2026
Concession contract for the provision of roadside advertising
Gloucester City Council · Local authority
In brief
Gloucester City Council awarded marketing work to Marketing Force Limited on 14 April 2026.
The notice gives a value of £200,000 including VAT.
The contract runs for 7 years, starting 1 April 2026.
Built from the notice's own fields. Always check the official notice before you bid.
What the notice says
The Authority is offering an advertising space concession opportunity to the market (to
primarily include roadside and roundabout advertising space). The successful Supplier
will manage, operate and generate revenue from the advertising space in return for a
payment to the Authority.
There exists the opportunity for the successful Supplier
to build on the relationships that existed previously with current advertisers and to build
new relationships.
To the Authority's knowledge all signs have the benefit of all necessary statutory
consents, although the successful Supplier will need to check with the Planning service
and other relevant authorities prior to commencement, and if necessary, secure
necessary consents before proceeding.
The Authority's purpose in offering this concessions agreement is to increase the
opportunities available to local businesses to promote themselves. The Authority also
aims to secure a fixed annual income stream (in return for granting the concession), to
support its business promotion and marketing activities and to contribute towards the
maintenance of the roundabouts and verges.
The contract will be a concessions contract because the Authority will not be paying the
successful Supplier to provide the service. The Authority will receive a payment from any
advertisement income.
Who won
| Winner | Value | Dates |
|---|---|---|
| Marketing Force Limited (SME) 7 bids received | £364,583 | Awarded 16 March 2026 14 April 2026 to 31 March 2033 |
Values as the award notice gives them, excluding VAT where stated.
Timeline
- Tender notice · UK4, notice 085454-2025
- Contract award notice · UK6, notice 023401-2026
- Contract details notice · UK7, notice 035023-2026
About the buyer
Gloucester City CouncilLast 12 months
Procurements
18Awards
15Suppliers it has used most for marketing
- Marketing Force Limited1 contract
Similar open tenders
All open marketing tenders- £1.2mestimated
- £220kestimated
- £7.6mframework ceiling
- £1.38mestimated
From notice 085454-2025 on Find a Tender, first published 22 December 2025, last updated 17 April 2026. We last checked for changes on 28 September 2026.