AwardedAwarded 14 April 2026

Concession contract for the provision of roadside advertising

Gloucester City Council · Local authority

In brief

Gloucester City Council awarded marketing work to Marketing Force Limited on 14 April 2026.

The notice gives a value of £200,000 including VAT.

The contract runs for 7 years, starting 1 April 2026.

Built from the notice's own fields. Always check the official notice before you bid.

What the notice says

The Authority is offering an advertising space concession opportunity to the market (to primarily include roadside and roundabout advertising space). The successful Supplier will manage, operate and generate revenue from the advertising space in return for a payment to the Authority. There exists the opportunity for the successful Supplier to build on the relationships that existed previously with current advertisers and to build new relationships. To the Authority's knowledge all signs have the benefit of all necessary statutory consents, although the successful Supplier will need to check with the Planning service and other relevant authorities prior to commencement, and if necessary, secure necessary consents before proceeding. The Authority's purpose in offering this concessions agreement is to increase the opportunities available to local businesses to promote themselves. The Authority also aims to secure a fixed annual income stream (in return for granting the concession), to support its business promotion and marketing activities and to contribute towards the maintenance of the roundabouts and verges. The contract will be a concessions contract because the Authority will not be paying the successful Supplier to provide the service. The Authority will receive a payment from any advertisement income.

Who won

WinnerValueDates
Marketing Force Limited (SME)
7 bids received
£364,583
Awarded 16 March 2026
14 April 2026 to 31 March 2033

Values as the award notice gives them, excluding VAT where stated.

Timeline

  1. Tender notice · UK4, notice 085454-2025
  2. Contract award notice · UK6, notice 023401-2026
  3. Contract details notice · UK7, notice 035023-2026

About the buyer

Procurements

18

Awards

15

Suppliers it has used most for marketing

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From notice 085454-2025 on Find a Tender, first published 22 December 2025, last updated 17 April 2026. We last checked for changes on 28 September 2026.