AwardedAwarded 15 September 2026
Google Ads Direct Advertising Services
Transport for Wales Rail Limited (Utility Buyer) · Local or regional public body
In brief
Transport for Wales Rail Limited (Utility Buyer) awarded marketing work to Google Ireland Limited on 15 September 2026.
Built from the notice's own fields. Always check the official notice before you bid.
What the notice says
Transport for Wales Rail has entered into a direct arrangement with Google for the provision of Google Ads Advertising services. This arrangement will enable the Marketing team to manage directly pay per click (PPC) advertising activity on the Google Platform.
Who won
| Winner | Value | Dates |
|---|---|---|
| Google Ireland Limited | £4,166,667 | Awarded 23 July 2026 16 September 2026 to 15 September 2029 |
Values as the award notice gives them, excluding VAT where stated.
Timeline
- Transparency notice · UK5, notice 069709-2026
- Contract award notice · UK6, notice 070240-2026
- Contract details notice · UK7, notice 092960-2026
About the buyer
Transport for Wales Rail Limited (Utility Buyer)Last 12 months
Procurements
78Awards
35Suppliers it has used most for marketing
- Google Ireland Limited1 contract
Similar open tenders
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From notice 069709-2026 on Find a Tender, first published 23 July 2026, last updated 1 October 2026. We last checked for changes on 1 October 2026.