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AwardedAwarded 23 July 2026

Google Ads Direct Advertising Services

Transport for Wales Rail Limited (Utility Buyer) · Local or regional public body

In brief

Transport for Wales Rail Limited (Utility Buyer) awarded marketing work to Google Ireland Limited on 23 July 2026.

Built from the notice's own fields. Always check the official notice before you bid.

What the notice says

Provision of Google Ads advertising services via a direct arrangement with Google. The contract supports ongoing digital marketing and pay-per-click PPC advertising activity, enabling Transport for Wales to manage advertising directly with Google and improve efficiency.

Who won

WinnerValueDates
Google Ireland Limited£5,000,000
Awarded 23 July 2026

Values as the award notice gives them, excluding VAT where stated.

Timeline

  1. Transparency notice · UK5, notice 069709-2026
  2. Contract award notice · UK6, notice 070240-2026

About the buyer

Transport for Wales Rail Limited (Utility Buyer)Last 12 months

Procurements

86

Awards

45

Suppliers it has used most for marketing

All tenders and awards from Transport for Wales Rail Limited (Utility Buyer)

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From notice 069709-2026 on Find a Tender, first published 23 July 2026, last updated 24 July 2026. We last checked for changes on 28 September 2026.