AwardedAwarded 6 July 2026
Making Food Better Consumer Tracker
Food Standards Agency · Central government
In brief
Food Standards Agency awarded marketing and research work to Ipsos (market research) Limited on 6 July 2026.
Built from the notice's own fields. Always check the official notice before you bid.
What the notice says
This work is commissioned under the Making Food Better programme (previously known as the Eating Well Choosing Better Programme) which aims to support small and medium sized food businesses to reduce the calorie, sugar, saturated fat and salt content of the food they produce, sell or serve, as well as reducing portion sizes.
The Making Food Better survey (previously known as the Eating Well Choosing Better survey) was historically a biannual online survey first completed in November 2017. In May 2020, the FSA made the decision to convert from a biannual survey to an annual survey made up of a representative sample of 600 Northern Ireland adults. The most recent survey (2024) was conducted by Ipsos and published in February 2025.
The FSA has committed to completing the Making Food Better Consumer Tracker annually using the Computer Assisted Personal Interviewing (CAPI) interviewing method (methodology detailed later). The previous methodology can be viewed on the FSA website.
Who won
| Winner | Value | Dates |
|---|---|---|
| Ipsos (market research) Limited | £55,000 | 6 July 2026 to 31 March 2027 |
Values as the award notice gives them, excluding VAT where stated.
Timeline
- Contract details notice · UK7, notice 063338-2026
Last time this was bought
Research: Consumer Insights Tracker
- Won by
- Yougov plc
- Awarded
- 24 February 2026
- Value
- £211,200
- Bids
- 5
- Contract ends
- 31 March 2029
Matched on Food Standards Agency, the type of work and the title; it may be a related contract rather than the same one. Check the notice to be sure.
About the buyer
Food Standards AgencyLast 12 months
Procurements
62Awards
47Suppliers it has used most for marketing
- The Social Agency/Basis Social Limited3 contracts
- I.f.f Research Limited2 contracts
- Numerator UK Limited2 contracts
- Camrosh Limited1 contract
- Fera Science Ltd1 contract
Similar open tenders
All open marketing tenders- £40kestimated
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- £7.6mframework ceiling
- £1.38mestimated
From notice 063338-2026 on Find a Tender, first published 6 July 2026. We last checked for changes on 28 September 2026.