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Media Buying Services, Integrated Marketing Campaigns and PR Services

Llywodraeth Cymru / Welsh Government · Central government

In brief

Llywodraeth Cymru / Welsh Government has announced plans to buy marketing work. This is an early notice: there is nothing to bid on yet, but it tells you a tender may follow.

It is a framework worth up to £74,000,000 excluding VAT: the most the buyer expects to spend across all suppliers, not one contract.

The contract runs for 4 years, starting 3 May 2027.

The buyer says it is suitable for small and medium-sized businesses.

Built from the notice's own fields. Always check the official notice before you bid.

Can I win this?

Competition

Typical: a median of 4 bids per contract for this buyer (from 56 awards in the last 12 months).

Framework

Winning puts you on a list of suppliers the buyer can call on; it does not guarantee work. The £74,000,000 is the most the buyer expects to spend across all suppliers over the framework's life, not one contract.

What the notice says

The Welsh Government Commercial Delivery Team wish to establish a new Framework Agreement for the provision of Media Buying Services, Integrated Marketing Campaigns and PR Services. The Framework Agreement will be open for use by the Welsh Public Sector. The anticipated total Framework value is 88800000.00. Welsh Government will be holding an engagement event on 8th September 2026. Following the decision to abandon the previous procurement exercise, we are committed to taking time to understand supplier perspectives, lessons learned and opportunities for improvement before progressing a new procurement. Feedback gathered through this engagement will inform decisions on the scope, structure, procurement model and operation of the replacement framework. The precise scope of the Framework Agreement will be provided in the Contract Notice and Tender Documents. Please register to attend the event by midday on 1st September 2026 via the following link https://wales.business-events.org.uk/en/events/supplier-engagement-for-the-wgcd-media-buying-integrated-marketing-campaigns-and-pr-services-framework-agreement/ where the event details will be provided and where registration will be managed. Those who register will receive confirmation of their registration. Please see the engagement section of this notice for full details.

How to bid

  1. Read the full notice on Find a Tender, including any tender documents it links to.
  2. Register your organisation on the Central Digital Platform (through Find a Tender) if you have not already. Suppliers need to be registered to take part in procurements under the Procurement Act 2023.
  3. Follow the submission instructions in the notice; it does not name an e-tendering portal.

Timeline

  1. Preliminary market engagement notice · UK2, notice 079201-2026
  2. Preliminary market engagement notice · UK2, notice 079215-2026
  3. Preliminary market engagement notice · UK2, notice 084640-2026

Last time this was bought

WGCD Media Buying, Integrated Marketing Campaigns and PR Services Framework Agreement

Awarded
11 June 2026
Value
Not stated, or split across lots

Matched on Llywodraeth Cymru / Welsh Government, the type of work and the title. Check the notice to be sure.

About the buyer

Llywodraeth Cymru / Welsh GovernmentLast 12 months

Procurements

195

Awards

120

Suppliers it has used most for marketing

All tenders and awards from Llywodraeth Cymru / Welsh Government

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From notice 079201-2026 on Find a Tender, first published 19 August 2026, last updated 7 September 2026. We last checked for changes on 28 September 2026.