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Transactions at Counter Services - Preliminary Market Engagement Notice

Driver and Vehicle Licensing Agency · Central government

In brief

Driver and Vehicle Licensing Agency has announced plans to buy marketing work. This is an early notice: there is nothing to bid on yet, but it tells you a tender may follow.

The estimated value is £86,870,000 excluding VAT.

The contract runs for 5 years, up to 7 years with extensions, starting 1 July 2028.

The buyer says it is suitable for small and medium-sized businesses.

Built from the notice's own fields. Always check the official notice before you bid.

Can I win this?

Competition

Usually high: a median of 6 bids per contract for marketing contracts across the UK (from 478 awards in the last 12 months).

What the notice says

Scope – Procurement Description: DVLA maintains the records of over 50 million drivers and about 47 million vehicles in the UK. We collect an estimated £8 billion a year in vehicle tax and process over 77 million transactions a year. Most transactions are digital, but we also offer an in-person channel for our customers who want or need it. DVLA plans to re-procure the supply of in-person services to DVLA's customers on our behalf, which would include the ability for DVLA customers to transact in-person, with widespread coverage across England, Wales, Scotland & Northern Ireland and with wide-ranging opening hours to cater for a diverse range of customers. The services could involve one or…Read the full description
Scope – Procurement Description: DVLA maintains the records of over 50 million drivers and about 47 million vehicles in the UK. We collect an estimated £8 billion a year in vehicle tax and process over 77 million transactions a year. Most transactions are digital, but we also offer an in-person channel for our customers who want or need it. DVLA plans to re-procure the supply of in-person services to DVLA's customers on our behalf, which would include the ability for DVLA customers to transact in-person, with widespread coverage across England, Wales, Scotland & Northern Ireland and with wide-ranging opening hours to cater for a diverse range of customers. The services could involve one or more third party suppliers being able to: • Enable customers to carry out, in-person, a variety of DVLA transactions (including vehicle tax). • Enable access to DVLA application forms. • Accept a variety of payment methods. • Complete transactional & payment reconciliation, and report routinely on transactional and financial data. • Verify customer identity, including physical documentation checking. • Exchange data securely with DVLA's systems to support customer transactions. • Return customer documents to DVLA. Contract value estimates are based on an assumed contract duration of up to seven years (potentially 5 years followed by two optional 1-year extensions). However please note that the scope and contract duration are still being considered, so the service requirements, dates, and estimated values stated in this notice are provisional and subject to change.

How to bid

  1. Read the full notice on Find a Tender, including any tender documents it links to.
  2. Register your organisation on the Central Digital Platform (through Find a Tender) if you have not already. Suppliers need to be registered to take part in procurements under the Procurement Act 2023.
  3. Follow the submission instructions in the notice; it does not name an e-tendering portal.

Timeline

  1. Preliminary market engagement notice · UK2, notice 076465-2025
  2. Preliminary market engagement notice · UK2, notice 071167-2026

About the buyer

Procurements

41

Awards

25

Suppliers it has used most for marketing

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From notice 076465-2025 on Find a Tender, first published 24 November 2025, last updated 28 July 2026. We last checked for changes on 28 September 2026.