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AwardedAwarded 14 January 2026

Web Optimisation Platform

University of Exeter · Education

In brief

University of Exeter awarded IT and software work to AB Tasty LTD on 14 January 2026.

Built from the notice's own fields. Always check the official notice before you bid.

What the notice says

We require a platform to support our web optimisation programme to aid our student recruitment and research reputation objectives. The platform should allow us to quickly and easily AB test new features, content and design on our webpages against clear goals with in-depth statistics on what our users are doing to allow data-based decisions on what works. We also need personalisation features to allow us to target certain types of users such as those in specific countries or those who have carried out previous actions on our website.

Who won

WinnerValueDates
AB Tasty LTD (SME)
7 bids received
£219,800
Awarded 6 November 2025
15 January 2026 to 16 November 2029

Values as the award notice gives them, excluding VAT where stated.

Timeline

  1. Contract award notice · UK6, notice 074310-2025
  2. Contract details notice · UK7, notice 005220-2026

About the buyer

University of ExeterLast 12 months

Procurements

276

Awards

148

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From notice 074310-2025 on Find a Tender, first published 17 November 2025, last updated 21 January 2026. We last checked for changes on 28 September 2026.