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AwardedAwarded 19 October 2026

BTA2219 Mobility Data

British Tourist Authority t/a VisitBritain/VisitEngland · Public body

In brief

British Tourist Authority t/a VisitBritain/VisitEngland awarded IT and software work to BT plc on 19 October 2026.

The notice gives a value of £330,000 excluding VAT.

The contract runs for 11 months, up to 47 months with extensions, starting 2 November 2026.

The buyer says it is suitable for small and medium-sized businesses.

Built from the notice's own fields. Always check the official notice before you bid.

What the notice says

These services are required to add anonymised data from mobile phones to VisitBritain's data suite. This timely and granular data will be a vital input to the Media Mix Model; an econometric analysis technique used to quantify the impact of Visit Britain’s marketing activity in driving tourism to the UK and identifying how this impact differs by region. A variety of methods allow mobility data providers to track the presence and movements of tourists via their mobile phones including via SDKs (software development kits) which are embedded in mobile apps, or via GPS and passive WiFi. Mobility data may be purchased from specialised agencies or from mobile network providers, both of whom are in scope for this tender.

Who won

WinnerValueDates
BT plc
7 bids received
£315,000
19 October 2026 to 18 October 2027
BT plc
7 bids received
£315,000
Awarded 29 September 2026

Values as the award notice gives them, excluding VAT where stated.

Timeline

  1. Tender notice · UK4, notice 061118-2026
  2. Contract award notice · UK6, notice 091849-2026
  3. Contract award notice · UK6, notice 105140-2026
  4. Contract details notice · UK7, notice 105142-2026

About the buyer

British Tourist Authority t/a VisitBritain/VisitEnglandLast 12 months

Procurements

19

Awards

17

Suppliers it has used most for IT and software

All tenders and awards from British Tourist Authority t/a VisitBritain/VisitEngland

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From notice 061118-2026 on Find a Tender, first published 30 June 2026, last updated 5 November 2026. We last checked for changes on 5 November 2026.