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BTA2219 Mobility Data

British Tourist Authority t/a VisitBritain/VisitEngland · Central government

In brief

British Tourist Authority t/a VisitBritain/VisitEngland was looking for suppliers for IT and software work. Bidding has closed and no award has been published yet.

The estimated value is £330,000 excluding VAT.

The contract runs for 11 months, up to 47 months with extensions, starting 2 November 2026.

The buyer says it is suitable for small and medium-sized businesses.

Built from the notice's own fields. Always check the official notice before you bid.

What the notice says

These services are required to add anonymised data from mobile phones to VisitBritain's data suite. This timely and granular data will be a vital input to the Media Mix Model; an econometric analysis technique used to quantify the impact of Visit Britain’s marketing activity in driving tourism to the UK and identifying how this impact differs by region. A variety of methods allow mobility data providers to track the presence and movements of tourists via their mobile phones including via SDKs (software development kits) which are embedded in mobile apps, or via GPS and passive WiFi. Mobility data may be purchased from specialised agencies or from mobile network providers, both of whom are in scope for this tender.

Timeline

  1. Tender notice · UK4, notice 061118-2026

About the buyer

British Tourist Authority t/a VisitBritain/VisitEnglandLast 12 months

Procurements

9

Awards

5

Suppliers it has used most for IT and software

All tenders and awards from British Tourist Authority t/a VisitBritain/VisitEngland

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From notice 061118-2026 on Find a Tender, first published 30 June 2026. We last checked for changes on 28 September 2026.