Consultant for Car Parking Strategy

The City of Wolverhampton Council is seeking to engage the market to inform the development of a new Parking Strategy that will underpin the city's ambitions for regeneration, economic growth, and inclusive access. This strategy will align with the Council's overarching framework, 'Our City: Our Plan', and support key policies including the Good Growth Strategy, City Centre Masterplan, Local Plan, Local Transport Plan, and the 2041 Net Zero Strategy. As there are a number of strategies this would align to, the aim is to keep the car parking strategy aims as high level as possible. Our initial thoughts would centre around the following aims: • Align parking provision with Our City's Vision - ensuring parking supports regeneration, sustainable travel, and the city's long-term ambitions, including the rationalisation and consolidation of provision to free up land for development and public spaces. • Deliver a parking offer that stimulates demand to support a thriving economy - providing the right type, location, and quality of parking to attract visitors, support local businesses, and enhance the city centre experience, with a particular focus on the evening and night-time economy. • Design inclusive, accessible, and safe parking experiences - making parking fair, accessible, and welcoming for all users, with a focus on digital innovation, safety, and sustainability. The Council is committed to embedding principles of climate action, digital transformation, and fairness throughout the strategy. The approach to developing parking strategy will be evidence-based, drawing on robust analysis of current and future parking supply and demand, benchmarking against comparable cities, and meaningful engagement with stakeholders.