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AwardedAwarded 11 September 2026

Global Media & Marketing Services Ecosystem (Media, Performance & Creative Services)

British Council · Local or regional public body

In brief

British Council awarded marketing work to Omnicom Media Group Europe Limited on 11 September 2026.

The notice gives a value of £125,000,000 excluding VAT.

The contract runs for 2 years, up to 5 years with extensions, starting 1 October 2026.

Built from the notice's own fields. Always check the official notice before you bid.

What the notice says

The British Council is seeking a single Global Lead media agency, with the ability to deploy approved specialist partners under an Exception Policy including China carve-out arrangements, to deliver global paid media services across English, Exams and Cultural Engagement.

Who won

WinnerValueDates
Omnicom Media Group Europe Limited
6 bids received
£150,000,000
Awarded 11 September 2026
Omnicom Media Group Europe Limited
6 bids received
£15
Awarded 11 September 2026

Values as the award notice gives them, excluding VAT where stated.

Timeline

  1. Tender notice · UK4, notice 024487-2026
  2. Tender notice · UK4, notice 024715-2026
  3. Contract award notice · UK6, notice 086405-2026
  4. Contract award notice · UK6, notice 086424-2026

About the buyer

British CouncilLast 12 months

Procurements

330

Awards

174

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From notice 024487-2026 on Find a Tender, first published 18 March 2026, last updated 11 September 2026. We last checked for changes on 28 September 2026.