AwardedAwarded 2 July 2026

IWM/2526/GOV/3494: AV Media Design Framework for IWM

Imperial War Museums · Central government

In brief

Imperial War Museums awarded IT and software and leisure and events work to Call & Response Studio Ltd, Coda To Coda Ltd and Dot Crew Digital Ltd and 6 others on 2 July 2026.

It is a framework worth up to £405,000 excluding VAT: the most the buyer expects to spend across all suppliers, not one contract.

The contract runs for 3 years, up to 4 years with extensions, starting 1 July 2026.

It is split into 3 lots, so a supplier can bid for part of the work.

The buyer says it is suitable for small and medium-sized businesses.

Built from the notice's own fields. Always check the official notice before you bid.

What the notice says

This contract covers the setting up of an AV software design framework service across all five public branches of IWM: •IWM London, Lambeth •Churchill War Rooms, Westminster •HMS Belfast, moored in the Pool of London •IWM Duxford, Cambridgeshire •IWM North, Salford Quays, Manchester This framework is split into three specific Lots which define the distinct types of AV Media design works required by IWM: •Lot 1 - Sound Design •Lot 2 - Film & Animation •Lot 3 - Interactives Potential Providers are entitled to submit a bid for any of the Lots on an individual basis, any multiple of Lots, or for all three Lots.

Lots

Lot	Trade	Value
Sound design 1 July 2026 to 30 June 2029 What this lot covers The Contractor shall provide sound design services for IWM’s branches in London, Cambridge and Manchester. Services will include the design, development, production and delivery of soundscapes and audio tracks for gallery spaces and in‑gallery film presentations.	IT services and software, Leisure, culture and events	£75,000
Film and animation 1 July 2026 to 30 June 2029 What this lot covers The Contractor shall provide film, video, animation and motion graphics content for IWM’s temporary and permanent gallery spaces.	Leisure, culture and events	£180,000
Interactive design 1 July 2026 to 30 June 2029 What this lot covers The Contractor(s) shall develop digital interactive experiences for IWM’s temporary exhibitions and permanent galleries, including touchscreens, projection interactives, sensor based experiences and hybrid digital physical interactives.	IT services and software, Leisure, culture and events	£150,000

Who won

Winner	Lot	Value	Dates
Call & Response Studio Ltd Coda To Coda Ltd (SME) Dot Crew Digital Ltd (SME) 5 bids received	Sound design	£75,000	Awarded 2 July 2026
Soup Co LLP (SME) Kilogramme Limited (SME) Pushed Ltd (SME) 17 bids received	Film and animation	£180,000	Awarded 2 July 2026
Clay Interactive Limited (SME) Playerthree Limited (SME) YesThing Limited (SME) 14 bids received	Interactive design	£150,000	Awarded 2 July 2026

Values as the award notice gives them, excluding VAT where stated.

Timeline

2 February 2026Tender notice · UK4, notice 009125-2026
20 July 2026Contract award notice · UK6, notice 068349-2026

About the buyer

Imperial War MuseumsLast 12 months

Procurements

Awards

Suppliers it has used most for IT and software

East City Films Ltd2 contracts
6b Digital Ltd1 contract
Admincontrol UK Ltd1 contract
Anything is Possible Media Limited1 contract
Artelia Projects UK Limited1 contract

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From notice 009125-2026 on Find a Tender, first published 2 February 2026, last updated 20 July 2026. We last checked for changes on 28 September 2026.