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AwardedAwarded 18 May 2026

Media Buying Call off 2026

Department for Education · Education

In brief

Department for Education awarded marketing work to Wavemaker Limited on 18 May 2026.

Built from the notice's own fields. Always check the official notice before you bid.

What the notice says

The contract is a four‑year call‑off agreement under the CCS Media Services Framework RM6364. It ensures continuity of media buying and planning services needed to deliver DfE’s major campaigns, including teacher recruitment, early years workforce initiatives and skills programmes. The agreement provides access to enhanced audience insight and targeting capabilities, and a full range of paid media services—covering TV, digital, social, print, search and influencer activity—enabling DfE to reach priority audiences effectively and support key departmental objectives.

Who won

WinnerValueDates
Wavemaker Limited£300,000,000
Awarded 22 April 2026
14 June 2026 to 14 June 2030

Values as the award notice gives them, excluding VAT where stated.

Timeline

  1. Contract award notice · UK6, notice 036816-2026
  2. Contract details notice · UK7, notice 047095-2026

About the buyer

Department for EducationLast 12 months

Procurements

211

Awards

133

Suppliers it has used most for marketing

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From notice 036816-2026 on Find a Tender, first published 22 April 2026, last updated 21 May 2026. We last checked for changes on 28 September 2026.