AwardedAwarded 6 October 2025
Nutrient Profile Modelling (NPM) reporting
Agriculture and Horticulture Development Board · Local or regional public body
In brief
Agriculture and Horticulture Development Board awarded healthcare work to Nutrition Talent and Nutrient Talent on 6 October 2025.
The buyer says it is suitable for small and medium-sized businesses.
Built from the notice's own fields. Always check the official notice before you bid.
What the notice says
AHDB was urgently preparing for the introduction of mandatory Nutrient Profile Modelling (NPM) reporting, that could
severely impact meat sales. AHDB are developing a strategy in partnership with nutritionists, retailers to position red meat
as a key vehicle in encouraging higher consumption of fruit, vegetables, and pulses alongside meat.This project will play a
critical role in demonstrating AHDB's leadership in nutrition & health, whilst strengthening red meat's position in the
market.OBJECTIVESThe appointed agency will:Support the development of an NPM-aligned communications and
engagement strategy.Build practical plans and toolkits for retailers that highlight the role of red meat in healthy,
balanced shopping baskets.Create messaging that integrates red meat with fruit, veg, and pulses to support healthier
eating patterns.Provide evidence-based nutrition content and consumer insight to underpin recommendations.
Who won
| Winner | Value | Dates |
|---|---|---|
| Nutrition Talent (SME) Nutrient Talent (SME) | £41,666 | Awarded 6 October 2025 |
Values as the award notice gives them, excluding VAT where stated.
Timeline
- Transparency notice · UK5, notice 062991-2025
- Contract award notice · UK6, notice 001706-2026
About the buyer
Agriculture and Horticulture Development BoardLast 12 months
Procurements
56Awards
40Suppliers it has used most for healthcare
- Nutrient Talent1 contract
- Nutrition Talent1 contract
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From notice 062991-2025 on Find a Tender, first published 7 October 2025, last updated 9 January 2026. We last checked for changes on 28 September 2026.