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Student Recruitment Marketing Agency Framework

University of Exeter · Education

In brief

University of Exeter has announced plans to buy marketing work. This is an early notice: there is nothing to bid on yet, but it tells you a tender may follow.

It is a framework worth up to £2,850,000 excluding VAT: the most the buyer expects to spend across all suppliers, not one contract.

The contract runs for 2 years, up to 4 years with extensions, starting 1 May 2026.

The buyer says it is suitable for small and medium-sized businesses.

Built from the notice's own fields. Always check the official notice before you bid.

Can I win this?

Competition

Usually high: a median of 14 bids per contract for this buyer (from 19 awards in the last 12 months).

Framework

Winning puts you on a list of suppliers the buyer can call on; it does not guarantee work. The £2,850,000 is the most the buyer expects to spend across all suppliers over the framework's life, not one contract.

What the notice says

The University is looking to establish a multi‑supplier Framework Agreement for marketing, media planning and buying, and campaign delivery services. The Framework will support brand and reputation activity, student recruitment (UG, PGT and where relevant B2B), international marketing, and the growth of online programmes. We are seeking a group of experienced suppliers who can provide strategic insight, high‑quality campaign delivery, and access to specialist expertise across key domestic and international markets. Framework partners must demonstrate proven higher education experience, the ability to work collaboratively across complex stakeholder groups, and a commitment to transparent pricing, innovation, regulatory compliance and value for money. The Framework will be used for a range of activity including integrated campaign planning, media buying, optimisation, analytics and reporting. Suppliers will be appointed to provide flexible capacity and diverse capability, with call‑offs awarded via direct award or mini‑competition depending on project requirements.

How to bid

  1. Read the full notice on Find a Tender, including any tender documents it links to.
  2. Register your organisation on the Central Digital Platform (through Find a Tender) if you have not already. Suppliers need to be registered to take part in procurements under the Procurement Act 2023.
  3. Follow the submission instructions in the notice; it does not name an e-tendering portal.

Timeline

  1. Preliminary market engagement notice · UK2, notice 006280-2026

About the buyer

University of ExeterLast 12 months

Procurements

276

Awards

148

Suppliers it has used most for marketing

All tenders and awards from University of Exeter

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From notice 006280-2026 on Find a Tender, first published 23 January 2026. We last checked for changes on 28 September 2026.